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The complete local SEO system
Six disciplines that only work when they work together. Below is exactly what we do, why it matters to Google, and what you get each month.
Google Business Profile optimisation
Your GBP is the single highest-leverage asset in local search — it decides whether you appear in the Map Pack at all. Most profiles we audit are using one category, no services, and photos from three years ago.
We treat it as a living channel: categories tested against what actually ranks, every service and product listed with real descriptions, weekly Posts, seeded Q&A, geo-tagged imagery, and active monitoring for competitors keyword-stuffing their business name.
What’s included
- Primary and secondary category strategy, tested against ranking competitors
- Full services, products and attributes build-out
- Business description written for both Google and humans
- Weekly Google Posts (offers, updates, events)
- Q&A seeding with the questions customers actually ask
- Geo-tagged photo and video uploads, monthly
- Booking, menu and appointment link integration
- Spam-listing reporting against competitors gaming the map
- Suspension prevention — and reinstatement if it ever happens
Citations & NAP cleanup
Google cross-checks your Name, Address and Phone across the web. Every inconsistency — an old shop number on Justdial, a pre-move address on IndiaMART — chips away at how confidently it can place you on the map.
We start with a full audit of every existing mention, correct or claim what’s wrong, suppress duplicates, then build new citations on the directories that carry weight in India rather than a thousand throwaway listings.
What’s included
- Audit of all existing citations across Indian and global directories
- NAP standardisation to a single canonical format
- Correction of inconsistent listings, one by one, manually
- Duplicate listing identification and suppression
- 60+ new citations on Justdial, Sulekha, IndiaMART, TradeIndia, Bing Places, Apple Maps and industry-specific directories
- Vertical-specific listings (Practo, Zomato, UrbanClap and similar, where relevant)
- Quarterly re-audit to catch drift
- A living citation tracker you keep access to
Reviews & reputation management
Review count, rating, recency and keyword content all feed local ranking — and reviews are the last thing a customer checks before dialling. Yet almost no business has a repeatable way to ask.
We build the pipeline: an SMS and WhatsApp flow triggered after service, a one-tap review link, response templates for every rating band, and an escalation path so unhappy customers reach you before they reach Google.
What’s included
- SMS and WhatsApp review request flow, set up end to end
- Branded short review link and printable QR codes for your counter
- Response drafting for every new review, within 24 hours
- Negative review triage and a documented escalation process
- Policy-violating review removal requests where legitimately applicable
- Review monitoring across Google, Justdial, Practo and Facebook
- Monthly sentiment themes — what customers keep praising and complaining about
- Staff one-pager so your team asks consistently, without being pushy
Local landing pages & on-page SEO
Ranking for “service in area” needs a page that genuinely serves that area. Google has spent years getting better at spotting doorway pages where only the city name changes — those get filtered, not ranked.
We build pages a local customer would actually find useful: real local proof, area-specific pricing and logistics, embedded maps, local schema, and internal linking that ties the whole location cluster together.
What’s included
- Local keyword research mapped to search intent, not volume alone
- Service pages and area pages with genuinely distinct content
- LocalBusiness, Service, FAQ and Breadcrumb schema markup
- Title, meta and heading optimisation across the site
- Embedded maps, driving directions and NAP blocks
- Internal linking architecture across the location cluster
- Core Web Vitals and mobile usability fixes
- Indexation, crawl and canonical audit
Local link building
Links still decide who wins a competitive local market — but for local, relevance beats raw authority. A link from your city’s trade association does more than a generic guest post on a high-DA blog with no connection to where you are.
We pursue links that a real local business would earn: chambers of commerce, city media, sponsorships, supplier and partner pages, local awards. No PBNs, no link farms, nothing that puts your domain at risk.
What’s included
- Competitor backlink gap analysis for your specific market
- Chamber of commerce and trade association placements
- Local news, city blog and regional publication outreach
- Sponsorship and community event link opportunities
- Supplier, partner and “where to buy” page placements
- Digital PR angles built around local data or stories
- Toxic backlink audit and disavow where warranted
- Monthly link report with live URLs — no vanity metrics
Tracking & reporting
A single “rank #3” number is close to meaningless in local search — you might be first outside your shop and invisible four kilometres away. We measure rankings the way customers experience them: as a map.
Every month you get a geo-grid scan showing your position across a grid of points around your business, plus the numbers that pay the bills — calls, direction requests, form fills and where they came from.
What’s included
- Geo-grid rank tracking across a 7×7 point map, monthly
- Call tracking with recordings and source attribution
- Google Business Profile insights: searches, views, actions
- Direction requests and website clicks over time
- Form and WhatsApp lead attribution
- Competitor movement tracking on your core keywords
- A plain-English monthly report — what shipped, what moved, what’s next
- Live dashboard access, 24/7
What’s in each plan
Every plan runs the same system. What changes is depth, volume and how many locations we cover.
| Deliverable | Starter | Growth | Dominate |
|---|---|---|---|
| Locations covered | 1 | Up to 3 | Up to 10 |
| Tracked keywords | 15 | 40 | 100+ |
| GBP optimisation | Full setup + monthly | Full + weekly Posts | Full + weekly, per location |
| New citations / month | 10 | 25 | 40 per location |
| NAP cleanup | ✓ | ✓ | ✓ + listing governance |
| Review pipeline | Setup only | Setup + management | Per-location, managed |
| Local landing pages | 2 / quarter | 2 / month | 4 / month |
| Local link building | — | 3–5 / month | 8–12 / month |
| Geo-grid reporting | Monthly | Monthly | Bi-weekly |
| Call tracking | — | ✓ | ✓ + recordings |
| Strategy call | Monthly, 30 min | Monthly, 60 min | Fortnightly, 60 min |
| Dedicated manager | Shared | ✓ | ✓ + strategist |
Not sure which of these you actually need?
Start with the free audit. We’ll tell you which of the six areas is costing you the most right now — and if you only need one of them, we’ll say that too.