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About us

Local search, done properly

First Page Fox exists because too many Indian businesses are paying for “SEO” and getting a monthly PDF of keyword positions that has nothing to do with whether their phone rings.

Why we only do local

Most agencies treat local SEO as a checkbox inside a broader package — a Google Business Profile gets claimed in month one and then nobody touches it again. That’s a shame, because for a dental clinic, a gym, a restaurant or a showroom, the Map Pack is the channel. It’s where the calls come from.

So we do one thing. We know which Indian directories still carry citation weight and which are a waste of a morning. We know what a Google Business Profile suspension looks like before it happens and how to get it reversed. We know that a review campaign will outperform three months of link building for a service business — and we’ll tell you that even though link building bills better.

How we actually work

Every engagement starts with an audit you get to keep, hire us or not. If we take you on, you get a written scope of work for month one before you pay anything — the specific profiles we’re rebuilding, the citations we’re fixing, the pages we’re publishing.

At the end of every month you get a report that leads with calls, direction requests and form fills, then shows the geo-grid map behind them. Rankings are the explanation, not the headline. If the calls didn’t move, we say so and explain what we’re changing.

What we won’t do

  • Guarantee rankings. Nobody can. Anyone who does is either lying or planning to rank you for something nobody searches.
  • Build private blog networks or buy links. It works until it doesn’t, and then it’s your domain that pays.
  • Create fake reviews. Beyond being against Google’s policies, it’s the fastest route to a suspended profile and a business you can’t rebuild.
  • Lock you into a year. Ninety days to do the foundation work properly, then month to month. If we’re not earning it, you should leave.
  • Take on a client we can’t help. If your market is too saturated for your budget, or the real problem is your website rather than your local presence, we’ll say so on the audit call.
Principles

Four things we hold to

Measure what pays

Rankings are a means. Calls, directions and bookings are the point. Our reporting is ordered accordingly.

Show the work

A scope before the month starts, a record of what shipped after it ends. No black boxes.

Nothing that risks your domain

Every tactic we use, we’d be comfortable explaining to a Google engineer.

Say the uncomfortable thing

If a month went badly, or a plan isn’t working, you hear it from us before you notice it yourself.

The team

Who you’ll be working with

A deliberately small team. The person you meet on the audit call is the person running your account.

Aditya Rao

Founder & Local Search Lead

Eleven years in search, the last six exclusively local. Previously ran local SEO for a 200-outlet QSR chain, which is where the listing-governance obsession comes from.

Priya Nair

Head of Client Delivery

Runs the audit process and the monthly reporting. Has personally handled more than forty Google Business Profile reinstatements, including some that everyone else had given up on.

Karan Shah

Technical SEO & Analytics

Handles schema, Core Web Vitals, call tracking and the geo-grid infrastructure. Builds the dashboards, and refuses to ship one he wouldn’t read himself.

Who we work with

Local businesses where proximity decides the sale

If a customer would reasonably choose you over a competitor because you’re closer, local SEO is your highest-return channel. These are the categories we work in most.

  • Healthcare — dental, dermatology, physiotherapy, diagnostics, veterinary
  • Home services — interiors, modular kitchens, pest control, AC and appliance repair
  • Fitness & wellness — gyms, studios, salons, spas
  • Hospitality — restaurants, cafés, cloud kitchens, banquet halls
  • Professional services — CA firms, law practices, immigration and financial advisors
  • Retail — furniture, electronics, jewellery, automotive showrooms
  • Education — coaching centres, preschools, skill academies
  • Real estate — brokers, developers, property management

Let’s see if we’re a fit

Start with the free audit. Worst case you get a detailed report on your local search health and never hear from us again.