Measure what pays
Rankings are a means. Calls, directions and bookings are the point. Our reporting is ordered accordingly.
First Page Fox exists because too many Indian businesses are paying for “SEO” and getting a monthly PDF of keyword positions that has nothing to do with whether their phone rings.
Most agencies treat local SEO as a checkbox inside a broader package — a Google Business Profile gets claimed in month one and then nobody touches it again. That’s a shame, because for a dental clinic, a gym, a restaurant or a showroom, the Map Pack is the channel. It’s where the calls come from.
So we do one thing. We know which Indian directories still carry citation weight and which are a waste of a morning. We know what a Google Business Profile suspension looks like before it happens and how to get it reversed. We know that a review campaign will outperform three months of link building for a service business — and we’ll tell you that even though link building bills better.
Every engagement starts with an audit you get to keep, hire us or not. If we take you on, you get a written scope of work for month one before you pay anything — the specific profiles we’re rebuilding, the citations we’re fixing, the pages we’re publishing.
At the end of every month you get a report that leads with calls, direction requests and form fills, then shows the geo-grid map behind them. Rankings are the explanation, not the headline. If the calls didn’t move, we say so and explain what we’re changing.
Rankings are a means. Calls, directions and bookings are the point. Our reporting is ordered accordingly.
A scope before the month starts, a record of what shipped after it ends. No black boxes.
Every tactic we use, we’d be comfortable explaining to a Google engineer.
If a month went badly, or a plan isn’t working, you hear it from us before you notice it yourself.
A deliberately small team. The person you meet on the audit call is the person running your account.
Founder & Local Search Lead
Eleven years in search, the last six exclusively local. Previously ran local SEO for a 200-outlet QSR chain, which is where the listing-governance obsession comes from.
Head of Client Delivery
Runs the audit process and the monthly reporting. Has personally handled more than forty Google Business Profile reinstatements, including some that everyone else had given up on.
Technical SEO & Analytics
Handles schema, Core Web Vitals, call tracking and the geo-grid infrastructure. Builds the dashboards, and refuses to ship one he wouldn’t read himself.
If a customer would reasonably choose you over a competitor because you’re closer, local SEO is your highest-return channel. These are the categories we work in most.
Start with the free audit. Worst case you get a detailed report on your local search health and never hear from us again.